On set / Pour. Observe. Smell. Taste
Pour. Observe. Smell. Taste
Veneto's Wines
Pour. Observe. Smell. Taste
Veneto's Wines
Thrilling and exuberant, the world of wine. Lushly tended vineyards on steep hillsides. The enveloping aromas of a centuries-old wine cellar--the regional wines that accentuate local cuisine. Just in time for the harvest, Modio Media headed to the stunning Veneto region to film a series of videos focusing on family-run wineries for U.S. importer and distributor Winebow.
Accompanied by incredibly affable Brad Mayer,
Director
of Marketing at Winebow, first stop on our enological journey was Allegrini Winery located in the
heart of the renowned Valpolicella area. We spent three
unforgettable days with the fabulous Marilisa Allegrini, 7th
generation of winemakers in her family. A global ambassador for
Veneto's wines, we filmed Marilisa at the family’s sprawling 16th
century Villa della Torre and toured their extensive vineyards with
her brother Franco who carries on the innovative traditions of their
father Giovanni. In nearby
Verona, we raised a glass (or two) with Silvia Allegrini--the 8th
generation in the family biz--who deftly oversees marketing for the
winery. In the Codegliano-Valdobbiadine area north of Venice,
father-and-son team
Fabio
and
Filippo Zardetto produce a s crisp, fruity, and beautifully
refreshing Prosecco made from golden Glera grapes. The winery has
streamlined the Prosecco-making process, working diligently to
safeguard the Prosecco name and the territory. Near Lake Garda, we
spent a few days wityh Nadia and Alberto Zenato of Zenato Winery
founded by their parents, Sergio and Carla in 1960 who were
considered pioneers. They produce an intensely flavored Amarone made
from indigenous grapes grown in their Sant’Ambrogio vineyards with
stunning views of Valpolicella's hills and distant Lake Garda. On
this trip, we also shot a promo for Allegrini’s Corte Giara label,
which produces fruit-forward, modern everyday wines--whites and
reds--in an international style at accessible prices. An unforgettable trip of incredible wines, superb cuisine
and truly gracious clients dedicated to their region's great wine-making story.